You are probably very familiar with the media's fixation on polling. The polls are up. The polls are down. Hillary is winning by a little. Hillary is winning by a LOT. Even if you're not paying all that much attention, it can be nerve wracking.
That's by design. The psychological use of polling is a very discrete and very arcane / occult science that deals with how our minds process information. If you're ready for a trip down the rabbit hole, let's dive in.
NB: If you want to terrify a pollster try talking to them in this language. It's a kind of deep-state illuminated-secret and publishing it like this has almost never been done before. If they see it out in the open, you'll get a shocked denial, followed by them running for the hills. Just try it.
The Science of NLP Psychometry
Psychometry is the science of measuring cognitive processes. Generally it's meant as an umbrella term for things like IQ tests or personality tests. Things like that. However, the dark-side of Psychometry is Neuro-Linguistic Psychometry or studying how our brains measure things. Here is a visual example:
Which line is longer?
As you can see, the human mind comes with built-in blind-spots and weaknesses around measurement and NLP Psychometry exploits them in various ways. This discipline, used only by master persuaders and marketers--and some political operatives--is key to understanding how our world is shaped by the narrative and image makers who work unseen around us.
Turning The Unmeasured Into The Measured
The first task of the pollster, a vile profession which is essentially a statistician whose primary job is lying, is to take plain obvious facts and replace them with emotionally overpowering numbers. This is done by creating hard numbers for things like "enthusiasm," "support," and "events in the future" (such as voting). A rational person will tell you that a survey of 500 people cannot predict the behavior of tens of millions weeks in advance--but that's what pollsters do.
They just wrap it in Unstructured Linguistic Obfuscation to create Golem Juggernauts--memetic daemons--that serve as their invisible agents in our society.
Unstructured Linguistic Obfuscation
ULO is the art of taking concrete concepts and layering specific kinds of language around the expression of them. So take, for example, a concrete concept like the color RED. There might be different shades of red but it's mostly all the same color. When you engage in ULO, your subject is treated to words they may not understand like 'vermillion' and analogies to different brands of apples and so-forth to the point where a concrete idea has become complicated and fuzzy.
Everyone knows what "red" is. By the time we are talking about candy-apple vermillion, you're no longer certain. In polling we see this in the use of this language right off the bat. When a pollster talks about a "Likely Voter" they don't mean "someone who is probably gonna vote"--no, they use things like self-reporting with some kind of scaling or past-voting history or demographics likely to vote--something like that. It's never clear and once you poke beneath the surface you get confused. Quickly.
That's by design.
The Psychometric Framework
Once you have prepared the field with ULO, the pollster is ready to create the Psychometric Framework. This is simply the art of putting a number on something to guide your understanding of it. Like the lines above, you can see that although they are all the same length (the Truth) when you dress them in various endings, you create different perceptions.
The pollster uses ULO to create a skew (D+9, ask them what that really means--you'll get a ULO answer right away) and then by measuring it with their occult numerology (how does 538 create those pretty percentage graphs? Something called "the model" which they won't explain) they give you the perception they want you to have.
So you see a giant rally--a string of giant rallies with cheering throngs--but the numbers they dress it with show the person in the center. That's a Psychometric Killshot. They gaslight you to undermine your own senses.
A Golem Juggernaut
In occult symbology a Golem is an agent given life from dull matter. A Juggernaut is a vehicle with the face of a god that crushes the bones of people in its path. The pollster creates these structures in the minds of their followers. The Golem is the false perception that the Psychometric Framework upholds. It is the self-reinforcing idea that the polls are right, they show Candidate A winning, so Candidate A must be winning because the polls are right.
As with the occult Golem, these thought-forms must have a symbol on them to give them "life." In this case it is the polling-average (which, as per ULO, isn't actually an average at all, of course) that animates them. The Juggernaut is in play when the Golem is set in motion to destroy its enemies.
Try arguing with a "Pollist" --someone who blindly believes the polls. They'll mock you, they'll link you to many, many different sources that "all say the same thing" (so they must be right, even if the pollist has zero understanding of the techniques they're referring to). The "weight" of the expertise that purports to be behind this Golem is the Juggernaut.
The Golem has its own momentum and "animation" given to it by the worship of the masses (the mainstream media) so it can metaphorically crush the bones of those who try to argue. Try disputing polling online--you'll see what I mean!
Trump supporters talk about "meme magic" or the power of funny Internet pictures to change the election and the world. It's meant to be funny--but how right they are. That's why the invisible power-structure is so terrified of Pepe--the memesters have stumbled onto an arcane occult truth and they're using it.
A Memetic Daemon is a concept that has a "control function" built in so it "does the bidding" of its creator. In this case, the polling narrative is controlled by numerology wizards like Nate Silver and it does his bidding with each daily release of the magical graphs and charts.
You can't "take it away from him" because no one else has access to create those magical numbers so if he wants to promote turn-out in Georgia and suppress it in Florida, why look? The red and blue bars shrink and grow and the juggernaut with the dark face of a demonic Hillary Clinton rolls ever onwards.
Be Careful Using This Information
So far as I know, no one has ever laid this out in public before. Like a turn-coat magician who reveals how he does his tricks, the polling society has long held these secrets behind the veil. They claim to be mathematicians when really they are mathe-magic marketeers. If you accost them with these terms you can be in for some very uncomfortable scrutiny.